II Romania Customer
Loyalty Summit

29th-30th June 2011 - Ramada Parc Hotel, Bucharest

The most important loyalty event in Romania

  • How to create, implement and develop a loyalty program – learn from the most experienced companies including: METRO Cash&Carry, Ambient, Elvila, Diverta, Avon Cosmetics, Help Net, Sensiblu, Blue Air
  • Meet international loyalty experts from abroad:the United Kingdom, Poland, Cyprus, the Netherlands and Denmark
  • Find out how to legally use the data base to avoid penalties!
  • Take part in a workshop unique in Romania: a Loyalty Program step by step – number of participants limited!

First time in Romania!
Keynote Speaker

Chris Jacobs

An international consultant in Customer Loyalty and CRM - more than 70 programs
implemented!

Exclusively at our event:

  • The unique opportunity to meet Romanian and international experts from the biggest companies
  • Special guest Georgeta  Basarabescu – the President of the National Supervisory Authority For Personal Data Processing – data protection in loyalty programs with examples from the market
  • Expert’s Round Table led by Chris Jacobs
  • One of the most important and difficult topic in loyalty: ROI (return of investment), led by an international expert Victor Efthimiades
Ocazie unică de a întâlni experţi din România şi experţi internaţionali din cele mai mari companii
Invitat special: Georgeta Basarabescu – Preşedintele Autorităţii Naţionale de Supraveghere a Prelucrării Datelor cu Caracter Personal – protecţia datelor cu caracter personal în cadrul programelor de fidelizare cu exemple din piaţa românească
Masă Rotundă pentru experţi, moderator Chris Jacobs
Cel mai important şi dificil subiect în loialitate: ROI (Randamentul Investiţiei), prezentat de expertul în loialitate Victor Efthimiades

Victor Efthimiades

Executive Director

Axiom
Consulting
Cyprus

Philippe Vitry

Development and Marketing Services Director

Laser
Poland

Michael Leander

CEO

Michael Leander Company
Denmark
Portugal

Georgeta Basarabescu

Preşedinte ANSPDCP


Romania

Iwona Błaszczak

Senior Manager of CRM and Loyalty Development

Carrefour
Poland

Casper Haring

Managing Director

Blue Business Media
the Netherlands

Andrzej Łapeta

An international expert, Strategist, KUC Advertising Agency, Poland

A consultant in the field of creating and modifying loyalty programs. Speaker at many Loyalty Program Congresses and trainer of many loyalty workshops and courses. The author of a unique 1000 pages compendium on building customer loyalty. Often invited for consultations regarding planned program rules created in Poland.

 

Special day: workshop Loyalty program step by step

– led by one of the best loyalty experts from the Polish market

– recommended to every company intending to create and implement a loyalty program

Anca Zamfirescu
GfK Romania		 Florin Marcu A&DPharma Loredana Popa Băneasa Shopping City Ştefan Cîlţia METRO Cash&Carry România Sherif
Ussama
Blue Air
Bogdan Berdacovici
Avon Cosmetics (România)		 Andreea Predescu Elvila Flaviu Pastor Diverta Carmen Mincu
Help Net		 Cristina
Mosor
Perfect
Tour
Mihaela Grigore
Bella Romania Impex SRL		 Camelia
Dragomirescu
Ambient
  • Conference
  • Benefits
  • Special Guests
  • Workshop
  • Speakers
Română (România)English (United Kingdom)

Speakers of the previous Forum recommend:

Expert’s viewpoint

Chris Jacobs

"Most organizations review their customer loyalty strategy each year as part of their annual planning process. Some decide to launch a program, some decide to re-launch or exit an existing program, and others decide to leave it for another year and do nothing. Whichever category you fall into, you need to understand what the key ingredients are in designing, launching and running a successful program that engages your customers whilst delivering incremental profit for the business.

Join us and we’ll tell how!


Chris Jacobs
An international consultant
in Customer Loyalty and CRM
more than 70 programs implemented!

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Hotel Ramada Parc, Bucharest

Hotel Ramada Parc, București

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